Complimentary Webinar

Whose Customer is it Anyway? How Customer-Centric A/R Strategies Lead GPOs Into The CFO Office

Wednesday, October 23, 2019 | 10:00 AM - 11:00 AM CT

Key Takeaways Include

  • Guide to changing organizational incentives to maximize focus on customer centricity in order-to-cash
  • Leveraging automation and AI for better customer experience despite disintegrated order-to-cash systems globally
  • Building a culture of acceptance towards technology: Improved employee experience translates to increased customer satisfaction


Susie West
Marinko Marijolovic
Director, Corporate Credit Services
ShurTech Brands, LLC
Elaine Nowak
Director of Product Marketing and Management
HighRadius Corporation

About The Webinar

As per the Hackett Group’s CFO agenda for 2019, 73% of the C-suite finance executives identified customer focus improvement as one of their top five priorities in the upcoming years. 

For global order-to-cash process owners, this is the right time: achieve customer satisfaction alongside cost optimization in your shared services environment, and you could be seen at a more strategic position within the finance function. 


In this webinar, Marinko Marijolovic, Director of Corporate Credit Services at Shurtech Brands would deep-dive into how organizations could incentivize order-to-cash teams to focus more on customer experience. In addition to that, there would be a detailed description of automation and AI capabilities that could help your teams achieve this vision at a faster rate, along with some proven strategies for increased acceptance of this technology within your internal teams.

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About HighRadius

HighRadius’s Award-winning AI-enabled solutions powers 200+ Fortune 1000 companies optimizing their Order-to-Cash and Treasury Process. HighRadius™ Autonomous Systems, comprising of Integrated Receivables™ , Cash Forecasting Cloud, Rivana™ and Freeda™ , uses AI-powered technology and digital assistants to improve your Receivables and Treasury processes beyond best-in-class industry benchmarks.